An International Debut!

FREE 'til Sunday!

Authors, have you ever considered having your book translated into another language? It allows you to reach out and touch a whole new audience!

I've just released the German translation of HAPPILY EVER AFTER, which is entitled UND WENN SIE NICHT GESTORBEN SIND... (literally, "and if they are still alive...")

The book is FREE THIS WEEKEND - here's a link to the German Amazon site - http://amzn.to/S0AZyF - so if lesen Sie Deutsch, I cordially invite you to grab a copy... If you don't read German, but have any friends who do, won't you please help me spread the word by forwarding them the little link above, or recommending this blog post?

Also, if you're on Twitter, a Tweet to the world would be wunderbar! Here's a cut-and-paste sample you can use!

Tauchen Sie in die Welt der „bösen Hexe“ aus Ihren Lieblingsmärchen, selber zu Wort kommt http://amzn.to/S0AZyF #frei #buch #deutsch #marchen

OK, enough with the promotional stuff, here's a little more about the process.

Translation requires you to find a good translator - I found the wonderful Sabine Ströbele by talking to my friend Julia, another German translator who was too busy to do the work. Translation does cost money, unless you have a friend who's willing to help you out. Some translators may work for a percentage of the profits... Do NOT use Google Translate unless you want to be laughed at, and if finding a freelancer on Craigslist or elsewhere, it would be wise to have them translate a short passage, and then have a friend who is a native speaker of the language read through it and comment on the quality of the work.

Translation also benefits from having an appropriate story. In the case of UND WENN SIE NICHT... it's based on the old German Märchen that we know as "fairy tales" - thus, a German translation seemed appropriate, and this assumption was justified after a couple of German friends, who had read the English version agreed that it would be a great read in German.

That said, I doubt I'd have SEVEN LIVES TO REPAY OUR COUNTRY, a WWII story featuring Japanese and American soldiers on Saipan translated to German - even though I know a good translator, the audience connection just isn't there. However, SEVEN LIVES... would be a perfect book to translate to Japanese, because it's written from the perspective of a Japanese soldier.

So, when you're looking at your bookshelf, consider this - to get a new book out on the market, you can write another one - or consider having an English title translated into a new language! The choice is yours!

Bonne chance!

Edward

Chapter Two Posted! Take that, #MrDarcy!

Well, I'm another week into my serial novel, The Perfidious Mister Wickham... I cordially invite you to pop over and check it out here, and let me know what you think, not just of the story, but the concept of a serialized novel, and the presentation method, which is a rather neat embedded book made using FlipSnack... 


If you're thinking about presenting written media online, this might be a way to do it to stand out a bit from the norm...


A few other notes of interest - Triberr users, consider adding hashtags (sparingly!) to your post titles, as this will cause your Triberr-tweeted Tweets to get better visibility from people following a particular item of interest... And foreign audiences - are you making an effort to engage with them? I've recently discovered there's an ardent base of Jane Austen fans in Brazil, and I'm preparing to release my first German translation of a short story, so as I figure out what the best way to connect with an audience when you don't speak the language, I'll be sure to post and let you know... But if you have any experience or suggestions, I'm all ears!


Have a great week!
Edward

Goals Matter!

Goals matter, and my goal is to make it into Amazon's "Top 100" with my newest short fiction release, Lethargica. The graph on the left shows the progress to date, and how much time remains.

How can you help?

Click here to download your FREE copy now if you haven't already - you don't even need a Kindle! Select "Send to my CloudReader" and read it on your computer. It will also be archived for you, and you can always download to a Kindle device, iPad, or smartphone later!

Copy the Tweet below (in red) and send it out on Twitter:

LETHARGICA is 5-Star #shortfiction for the #Kindle! Get your #free #ebook today at http://amzn.to/IRYIQk Thanks, and please RT!

Post this link on Facebook and invite your friends to get their copy: http://www.amazon.com/Lethargica-ebook/dp/B007Z9AKJK/

E-mails to friends, recommendations on Goodreads, blog posts - the sky is the limit! Anything and everything you do to help will be greatly appreciated.

As you can see, we're making great progress - less than 100 downloads, but already the title has moved 34,000 places up the charts! 

Thanks for your support, in any form, and have a great day!

Best always,

Edward

Social Media for Marketing: An Overview (Part I)

Since beginning my adventure in self-publishing, I’ve identified several key tools for creating a social media network that will help market your story. I’ll touch on each aspect briefly here, and then devote a full section to each one.

Let’s start with Facebook. As tempting as it is to think your hundreds of current family and friends will be an instant market and take your story viral as soon as you put up a post on your Timeline, I’m here to tell you that simply is not going to happen. You’ll actually need to create a unique presence with an Author page (see here for an example) build up a legion of followers (people who “Like” your Author page) and then use some very specific promotions to generate downloads and sales of your story.

This leads us to Author Karma. Founded by Emlyn Chand from Novel Publicity, Author Karma is an initiative that gets indie authors supporting one another on Facebook, Twitter, Goodreads, etc. It’s an invaluable network and the best way I know to rapidly build your following. That said, remember that these aren’t “real” fans. They probably will not download your story – remember, they’re writers first, and readers second, and they’re focused on building their own networks, not reading your great American short story. However, they have lots of their own fans and followers, who are readers, and who may well discover your work through them. And, sometimes they actually will download your story – I have discovered a few authors whose work I’ve bought through Author Karma, but it’s literally a one-in-a-hundred case for me. That said, I've also found some other excellent sites and resources by reading the pages and posts of these authors, so this is high up on my "must join" groups for indie authors.

Goodreads is Facebook for readers. Well, not quite, but it is probably the biggest and best of the websites where readers congregate to list their own digital libraries, recommend books to others, search for new material, join virtual book clubs, etc. It’s a key place to establish your presence as an indie author. 

LibraryThing is a similar site, although it’s a bit more technically challenging to negotiate, and seems to attract a more high-brow crowd. That said, LibraryThing offers you the ability to offer a “book giveaway” featuring your e-book; something Goodreads does not yet do.

Twitter is a great way for getting a short message out to a lot of people. A lot of people. The beauty of Twitter is how far and fast the extended network of “followers” can distribute your message. Here’s an example. When I was testing promotional methods, I sent a Tweet about a free download for one of my stories to 44 people. Out of those 44 notes, 21 were re-Tweeted – that is, the person I sent it to forwarded it on to all of their followers. I did a little calculation to see how many people that one note reached (assuming it was never re-Tweeted by any of the people who read it on one of my followers Twitter streams) – the answer? That one note, sent to 44 of my followers was read by 97,292 of their followers. It doesn’t take a genius to see that you don’t need a very high percentage of Twitter readers to actually click through and download your story, because even a small percentage, multiplied by a big number like 97,292 is going to result in a lot of sales.

Now, if you’re going to use Twitter, you definitely need to use Bitly. While it’s not a social networking site itself, it lets you take a long web address (like  http://www.amazon.com/Happily-Ever-After-ebook/dp/B006RQUZ3I/ ) and shorten it down to the more manageable http://amzn.to/JeTTfd. Completely free, and vital so you can make the most of your 140 text characters in a standard Tweet.

Another site that builds on the power of Twitter is Triberr, which lets you band together with other authors to share your blog posts automatically through Twitter. This does a few things; most importantly, it raises your social capital with people in your “tribes” because they see you reTweeting their posts, and will be more likely to return the favor; and their followers see your blog posts, which means (if you’ve set your blog up right) that they are being exposed to your stories, your writing style, etc. Again, case in point; my 4 tribes, which have a total of 30 members, has a social reach on Twitter of 24,824. That means every time I have a blog post, the title blurb is going out to 24,824 people. Again, even if only a small percentage are interested, that’s still a lot of traffic for my blog. Want to join a Tribe? Send me a Tweet to @E_H_Carpenter and I'll send you an invite!

OK, that's a start, and definitely enough for one post. But there's more. Stay tuned!

Best always,

Edward

How to Make My Twitter Feed Work for You!

Greetings and Salutations!

Like many people, as my list of followers (and people followed) grows on Twitter, I have found myself looking for a good way to stay on top of things.

So, to help you understand my process for Re-Tweeting (and thereby maximize its potential!) please read through this short note.

If you really want something promoted, Tweet @ me.. I'll generally be happy to RT free book offerings, notes for blog posts that make interesting reading, etc. And I'll RT the occasional product placement Tweet. What I probably won't RT are repetitve "buy my product posts", etc. If I see these every day in my own feed, I'm just not likely to RT.

That said, I will check my Twitter feed 4x daily, on those days when I'm around a computer and connected. The same general criteria will apply, but here I'm much more likely to RT someone else's RT about your topic. Especially for product placement. But, free or first-time releases will always get a nod, and good articles. Note that this is really luck-of-the draw; is your Tweet in the Top 100 of the list when I log on and scroll down.

And of course, I'll try to follow the same guidelines for you - if there's something I'd really like RT'd, I'll send it @ you, and I won't clog your feed with a lot of self-promo.

You can also connect with me on Triberr, if you are a blogger who generates a lot of content. DM me (@E_H_Carpenter) and we'll sort it out.

I hope this is useful info, please leave me a comment and let me know what you think, especially if you have any suggestions for improvement!

Oh, and if you enjoyed this post and found it useful, please click my Triberr button on the right and give me a little karma! Thanks!

KDP Select “FREE for FRIDAY” Promotion Recap

Continuing the analysis of the KDP Select program and particularly the use of “free” days to promote short stories, I recently concluded the third of my planned “FREE for FRIDAY” promotions.

The genesis, some of you might recall, was that when I released Happily Ever After as a KDP Select title, I used all 5 free days at once, and while the book did well, with 190 downloads on the first day (and 656 total) the number of books downloaded for free dropped off considerably after the first 2 days of the promotion.

Thus, with Seven Lives to Repay Our Country, I decided to test the effect of 1 and 2-day promotions, and also to find out just what effect social networking played on the efficacy of such giveaways.

Finally, I wanted to establish a baseline for the “KDP Select Bump”, if such a phenomenon actually existed.

So, what did I learn from this promotion?

Well, a few interesting things.

Results: Seven Lives to Repay Our Country rose to #8 on the Fiction/Genre Fiction/War list, and #35 on the Fiction/Short Story list, with 102 copies given away.

Observations:

• Social networking saturation. The first “FREE for FRIDAY” event got 45 signups on FB and 11 on Goodreads. This one got 5 and 6, respectively. This shows that a potential disadvantage to splitting up your promotions may be that you lose the attention of FB / GR fans on subsequent promotions. For example, suppose you have 100 fans on each site. The first time you do a promotion, you invite them all, and 60 sign up. They download your book, but on a subsequent campaign, they probably won’t sign up since they already have it.

• People don’t Share. I posted a couple of notes on FB that specifically asked people to click “SHARE” to help the note go viral. Total shares? Four. My observation is that unless something is really cute, sad, funny, or bizarre (and usually image-based) people simply don’t share. They may “LIKE”, but that doesn’t have the same impact.

• Effectiveness of Twitter. Since I didn’t really use Twitter intensively in the first promotion, it’s probable that my Tweeps didn’t suffer from the same sort of saturation, and Twitter is also a platform that lends itself better to sharing a link and a short blurb with a lot of people. This time, I sent 22 total tweets (@ an average of 2 people per tweet) and got 21 Re-Tweets as a result (about a 50% return.)

• Guest Blog / Author Interview. I had a an author interview at Shut Up & Read and a guest post at Believing in Horses, both of which referenced the promotion. Judging from the scarcity of the comments at both sites, I believe these probably did not measurably impact the current campaign, but since they’ll be out there for a while, they may lead to paid sales in the future.

• Staying Power. When the promotion ended at midnight on April 6th, this story was ranked 12th in Fiction/Genre Fiction/War list, and #35 on the Fiction/Short Story list... But the interesting thing is that it stayed on the free list for the next five hours, actually rising to #10 by 3 am, and #8 by 5 am, before finally disappearing from the list at 6 am.

• The “Kindle Select Bump” - it's too early in the month to tell, but past data indicates there should be an increase of about 4 times sales over months without a "free" promotion.

Analysis:

There was little apparent impact from the Facebook / Goodreads events and the guest post / author interview. And based on the second “FREE for FRIDAY” (where I intentionally did no promotion) we know that no promotion = low free downloads. Thus, the only factor that seems to have driven downloads was the Twitter campaign.

Those 22 Tweets to 44 followers generated Re-Tweets that reached approximately 97,292 people. If we subtract out the number of people who probably downloaded just based on the story being on Amazon’s “free” list (using the number from the un-promoted free day as our baseline) we see that about 80 downloads were probably due to Tweets that sparked a reaction.

Thus, we hypothesize that in the future, we can expect 4 downloads per Tweet sent out, and of course, we’ll test this with our final promotion.

Finally, we may have a partial explanation for the “Kindle Select Bump” – if the book stays on the “FREE” list (even though the price shows 99 cents) for 5 hours Pacific Standard time, that means anyone picking books off that list as late as 8:59 am on the East Coast, or 1:59 pm in Europe will see the book at or near the top of the list, but if they click to get it, they’ll see that it costs something – a price they may be willing to pay based on its ranking.

Future Plans:

Based on this information, I will plan to use the last 2 “free” days for this title to run a promotion that ties together everything learned from this one and the 3 promotions which have preceded it, and tests the hypothesis about the “return on investment” for Tweets, the optimal length of a promotion, use of a “Core Group” of supporters, and the extent of the “KDP Select Bump”, which so far appears to increase sales of all books by 4 times the number sold in a month without a promotion.

Hopefully this synopsis will be valuable food for thought for any authors currently planning their own future promotions, so if you know anyone who might benefit from this information, please forward them the link!

Best to all,

Edward